Auto companies are big players when it comes to football’s big game.
Brands love to roll out expensive advertising campaigns, as the Super Bowl gets a massive amount of viewers. Exactly how many? Last year, the NFL’s big game became the most-watched television event in U.S. history with 111.5 million viewers tuning in.
This year’s Detroit Auto Show is shaping up to be one of the largest in recent memory in terms of product reveals.
Major debuts include the new Chevy Volt, Nissan Titan, Toyota Tacoma, Cadillac CTS-V, Acura NSX, Honda FCV Concept, Hyundai Sonata Hybrid, Infiniti Q60 concept, Lexus GS-F, Audi Q7, Mercedes GLE and two new products from Buick