Jeep itself seems to have trouble understanding and maintaining it's own persona, but others can copy it well enough.
The current Rav 4 is a reliable and decent car, but has zero off-road capability and is really boring to drive (IMO it is the automotive equivalent of being roofied - afterward you aren't sure if you remember it). That's about to change. 2019 Compasses, on the other hand, will still be burning oil and inventing new electronic glitches as they drive.
Even freaking KIA is advertising its vehicles doing challenging off road trails: