Because it looks good and rides nice for its price. It's really good off road even in the base model without a real locking differential in any model even the Trailhawk. It has a lot of goodies and low cost optional extras. Where else can you get heated steering wheel as standard equipment on a car at this price? The infotainment screen is exceptionally large if you get the Uconnect 8.4" This car has a lot of character inside and out.
Don't Buy It
Because it's plagued with mind boggling electronic glitches which can range from annoying to immobilizing. It has the resale value of a Dodge Stratus. The 2.4 Liter engine is as refine as Larry the Cable Guy. The 9 Speed ZF transmission is better but that's about it.