This is just a feeler about doing a homecoming in the City of Belvedere. This is where the Compass and Patriot are built.
Belvedere is about an hour outside of Chicago. We would also invite the Patriot owners. Possibly take a tour of the plant. Do a banquet mixer. Try to get the city of Belvedere and Chamber to help host a Bar b Que or other events.
Owners driving in would make arrangements to meet other members along the way and convoy in.
Get the dealerships in on the act to help promote the event. And on and on.
The following is an extract from the Saturn homecoming; the plant is less than 20 miles from my home. To create a parking lot Saturn actually leveled several hundred acres of corn fields and planted it with grass seed just for this event. This event was sponsored by Saturn. Ours would be more of a owners gathering with support from Jeep.
THE SATURN "HOMECOMING"
Toward the end of June 1994 some 44,000 Saturn owners were invited to a "homecoming" at the Saturn plant in Spring Hill, Tennessee. This "Saturnstock" event was modeled after a festival sponsored by Harley-Davidson that had drawn more than 100,000 Harley bikers to Milwaukee. As with the Harley-Davidson event, many Saturn owners traveled to Spring Hill in caravans organized by local retailers. In addition, over 100,000 other "Saturn-ites" attended picnics and parties organized by local dealers.
The "family get-together" participants at Spring Hill were treated to entertainment and activities. Six stages featured country music (with Wynonna Judd and others), rhythm and blues, gospel singers, mimes, clowns, and jugglers. The activities included line dancing, barbecues, craft fairs, mingling with celebrities (like Olympic gold medal skater Dan Jansen), and in the spirit of Harley-Davidson, a Saturn-logo "tattoo" parlor (the logo was removable). The centerpiece was the plant tour. In fact, the whole event was stimulated in part by the many requests from Saturn owners to visit the plant.
The event captured and reinforced the Saturn charisma. The focus was on Spring Hill, the plant, and the people; in fact, some 2,300 employees volunteered to be hosts for the event.
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Jeep is a way of life, not just transportation.
Last edited by CompassLimited; 09-11-2009 at 11:40 AM.
Reason: Add info