|Topic Review (Newest First)|
|09-07-2017 04:48 AM|
Originally Posted by zoner99 View Post
|09-07-2017 12:48 AM|
|zoner99||Fighting Headwinds, Some Self-Imposed, Subaru Reports All-time Record Sales in August|
|09-05-2017 11:30 PM|
Originally Posted by Jim Heller View Post
|09-05-2017 09:48 PM|
|Jim Heller||I don't pay any attention to commercials. I was in the market for a new 4WD/AWD, looked at Subaru for a minute. Then I saw the new Compass. For me, when I see the Crosstrek on the road, they just look a way more plain jane tree hugger. My Trailhawk looks mean comparatively (JMHO of course).|
|09-05-2017 02:26 AM|
Originally Posted by ghiser30 View Post
Trying to link your vehicles to a specific movie is the opposite of consistency. A movie comes and goes; the Hunger Games was actually a series but still didn't last long. A typical vehicle is on the road for 13 years, a movie themed vehicle is popular for what, a few months. This is the typical American corporation focus on the short term only.
Subaru has really taken over what should be Jeep's core market - and mostly because Jeep doesn't know what they are doing from one year to the next and wandered away from their own identity like an Alzheimers patient, rather than any underhanded plot by Subaru.
|09-04-2017 09:34 PM|
|ghiser30||No stats to back it up, but IMO, Jeep has done well with a couple recent campaigns. The Compass ads generated a lot interest. You can check YouTube to see how many folks looked up a particular song from their commercials. Likewise with the Renegade, and the song by x ambassadors! Personally, I wasn't truly considering Jeep, but was swayed by their advertising (and really great deals)!!!! Where I live, you see F-150's, lots of Subarus, and a high representation of Jeeps!|
|09-04-2017 08:10 PM|
I think FCA wastes a lot of money on licencing deals, for example the Batman edition Jeep Renegade, or 'partnering' with movies:
Fiat Chrysler partners with Hunger Games: Mockingjay - Part 2
Subaru has long outpaced Jeep in critical areas such as earnings per vehicle. And the trend is getting worse:
In A Slowing Automotive Market, Subaru, Nissan Expected To Gain Share In 2017, According To Kelley
some quotes: "In the first five months of 2017, no brand lost more market share than Jeep. "
"In the past few years, the market has come to Subaru," said Kelley Blue Book Executive Analyst Rebecca Lindland. "Their brand is strong and their products are exactly what customers are shopping for. They've been smart with incentives, managing inventory very well." At current pace, Subaru could pass Hyundai in U.S. market share by the end of the year."
I would also remind people that FCA's idiot CEO Sergio spent a lot of time trying to find anyone to buy the company or merge with it. At the time he was saying that FCA as a whole was too small to go it alone Subaru was proving him wrong by selling every vehicle they could make and making a good profit on each vehicle.
|09-04-2017 05:35 PM|
|Tyler-98-W68||Jeep's sales have been pretty strong, I don't see any issue with their marketing. In some cases they haven't advertised much but still managed to sell a ton of vehicles.|
|09-04-2017 04:16 PM|
Advertising that focuses on the outdoors, family, and dogs. (not Jeep). All vehicles equipped with four wheel drive. (not Jeep). FCA doesn't understand how to market their vehicles but Subaru shows them how it's done.
Subaru Believes Dog-focused Advertising Has Been Part of its Success