No stats to back it up, but IMO, Jeep has done well with a couple recent campaigns. The Compass ads generated a lot interest. You can check YouTube to see how many folks looked up a particular song from their commercials. Likewise with the Renegade, and the song by x ambassadors! Personally, I wasn't truly considering Jeep, but was swayed by their advertising (and really great deals)!!!! Where I live, you see F-150's, lots of Subarus, and a high representation of Jeeps!