The Bronco Sport is actually aimed at the Compact market who's buying more Cherokees or TH Compasses and Renegades. The regular Bronco I however is aimed squarely at the Wrangler. I suspect in time it might also be joined by the new Mahindra Thar once the court case over the Roxor is overwith, or maybe before as a fine fickle finger to FCA for ending their agreement.As far as a Compass killer is concerned it’s in a different segment market. It’s been made to complete against the Jeep Wrangler.
The New Mahindra Thar Is What the Original Jeep Once Was