Jeep Sponsors The Dave Matthews Band For A Summer Festival Tour
If Jeeps and music festivals are your thing then make sure to check out the Jeep brand's 'Dave Matthews Band Caravan' road tour that kicks off today. According to the automaker, the 2011 Jeep Compass is the official sponsor of the music caravan. The tour will pass through four cities and will spend three days at each stop:
Bader Field (Atlantic City, New Jersey) - June 24-26
Lakeside (Chicago, Illinois) - July 8-10
Governor's Island (New York City) - August 26-28
The Gorge (George, Washington) - September 2-4
In addition to the Dave Matthew's Band, the caravan will also feature up and coming artists.
"By tapping into music partnerships such as the Dave Matthews Band Caravan and emerging artists enables us to introduce the Jeep brand and its product portfolio to a new audience," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "This sponsorship is a unique way to facilitate a widespread conversation and expose consumers to the 2011 Jeep Compass."
The event will also feature a "Jeep Journey to Stardom", which will combine a Jeep Compass test drive with music-themed pit stops and activities. Attendees will be able to help inspire emerging artists, record a song at a custom Jeep recording studio, drive through an off-road course and check out the lounge full of Jeep merchandise and memorabilia from the Dave Matthews Band.
The event will also be covered on Jeep's Facebook page (Jeep | Facebook), Twitter (@Jeep) and at Dave Matthews Band Caravan.
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